Teens spend money…and read newspapers

According to a recent study by the Center for Media Research, 63 percent of teens ages 15-17 spent one or more hours reading a newspaper in the past week. Forty-four percent of younger teens (12-14) did the same. * It’s just not true that young people don’t read newspapers.

The teen market is very important to advertisers because it spends money. Teens spent $158 million in 2005 and 46% of these individuals say they will spend more money in the next 12 months.* That’s a market worth capturing…and 63 percent of them are reading the newspaper. Not only that, but 34 percent of those 12-17 said they read local ads.

According to the study, 62 percent of teens have a savings account and they spend an average of $74 each week. Forty-nine percent of them read the comics, 42 percent catch the sports in the newspaper and 41 percent look to the newspaper for entertainment ideas.

If your advertising campaign is targeted at this affluent market, newspaper advertising can help you reach it.

If you would like additional information regarding newspaper readership among teens, please contact Jody Ehm at jehm@cnaads.com.

Source: *Center for Media Research, MediaPost, November 23, 2005 Teenage Research Unlimited/Newspaper Association of America

This monthly newsletter is a service provided by Customized Newspaper Advertising. For more information on the newspaper advertising industry, please contact Jody Ehm, CNA Marketing & Research Manager at jehm@cnaads.com.

To subscribe, please send an e-mail to jehm@cnaads.com and your name will be added to our subscription list.

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