Newspapers remain the number one source for job seekers’

Demographic trends, most notably the aging baby-boomers, have created a shortage of workers…a trend which will only intensify over the next decade. At the same time, job seekers have an increasing number of media outlets through which to seek employment, leaving employers wondering what sources to rely on to fill their vacant positions.

Nearly 40 million adults say they have thought about looking for a new job or career in the past 12 months. And Fifty-five percent of adults read classified advertising in their newspaper.* Newspapers continue to deliver job seekers.

Newspaper classified advertising remains the top source for employment assistance for 63 percent of job seekers and over 70 percent say that newspapers were very helpful in their job search. Fifty-nine percent reported using the Internet and only 15 percent relied on the help of a recruiter.**

Most job seekers still refer to their local newspaper when searching for a new job or career.

* Scarborough Research, 2004 Release 1
** Newspaper Association of America 2004 Recruitment Study

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