Online newspaper audience at all time high

More Internet users are turning to newspaper web sites for their local news than ever before. Over 47.3 million people visited online newspapers in the month of September alone, up 15.8 percent from September of last year.* Online news has evolved as a supplemental source that is used along with traditional news media outlets.

Three-in-ten Americans ranging from 30-49 cite the internet as a main source of news. Nearly 25 percent of adults age 18-29 get their news daily on the Internet. The same is true for those in their 50’s.***.

The online audience is primarily young adults who are educated, wealthy and have strong political interests. Readership is nearly equal between men and women at approximately 75 percent each during a typical week. Eighty percent of the readers have a college degree and one-in-five households have incomes over $100,000.**

There are approximately five thousand known newspaper web sites in the world and of those, 1,500 are in North America.* Newspapers have earned a level of trust in their communities that can not be touched by any other media medium. Newspaper web sites provide another convenient way for readers to get information without leaving their home or office.

“Not only is the overall audience growing for newspaper web sites, but NAA studies have shown that they are often the leading local news sites in their markets. It’s clear that newspapers’ longstanding position of trust as part of the communities they serve has only strengthened, not weakened, in the Internet era,” said NAA President and EO John F. Sturm.*

* WebProNews- “Online Newspaper Readership Spikes”
** www.NAA.org Newspaper Audience Data
*** iProduction Internet Publishing Systems

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