Customized Newspaper Advertising launches national online advertising network amid record visits to newspaper websites

The online newspaper audience is growing at a record pace. According to Nielsen/NetRatings, newspaper websites attracted more than 59 million visitors in the first quarter, 2007. More than one in three active Internet users visited newspaper Web sites. And a recent study by Borrell Associates reports that newspaper-owned websites maintained a three-to-one lead over all other local competitors in advertising market share in 2007, capturing 27 percent of the market.

In response to strong advertiser interest in advertising on newspaper websites, Customized Newspaper Advertising, a national newspaper and online planning and placement source, recently launched CNAonline, an online sales network designed to provide advertisers with a network of online viewers across the country. It is a partnership between Customized Newspaper Advertising, and Dot Connect Media.

A group of 23 representatives from newspapers large and small worked for months to identify the needs of advertisers and develop a network to provide advertisers with an audience of engaged online viewers only reached through the local newspapers’ web sites. The task force found that:
---The Internet is the fastest growing advertising medium in America. More and more advertisers are looking for ways to reach potential customers through the Internet.
---Newspaper web site audiences are growing at nearly twice the rate of the overall online audience.
---Newspaper web site users are more apt to believe their newspaper web sites have credible advertising as compared with users of other non-newspaper websites.

Through this partnership, DCM and CNA will sell national and regional advertising on behalf of over 1,300 participating newspaper websites across the country. This network of newspaper websites provides advertisers with high traffic surrounded by local contact combined with an ease of purchase that rivals Google and Yahoo!

Customized Newspaper Advertising annually places millions of dollars in newspaper classified and display advertising for regional and national advertisers.

Dot Connect Media is a sales and placement organization representing a national network of newspaper web sites. It is owned by TownNews, a subsidiary of Lee Enterprises.

This monthly newsletter is a service provided by Customized Newspaper Advertising. For more information on the newspaper advertising industry, please contact Customized Newspaper Advertising at cna@cnaads.com.

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