Online

Newspaper Websites Deliver

Newspaper websites average more than 73 million visitors each month
62% of Americans say the top reason they visit their local newspaper’s website is for advertising information
90% of newspaper website visitors are online shoppers
83% say their newspaper website will be among their primary internet destinations five years from now.

Sources: Nielsen//NetRatings, MegaPanel Data 2009, and NAA 2009 Planbook