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Americans Read Newspapers
- 67% of adults have read a daily newspaper in the past five days
- 86% of citizens read their community newspaper each week
- Newspaper readership is strong among men and women - Daily newspapers are read by 50% of men and 45% of women.
- Newspaper readership increases with education level, professional level, and household income.
Consumers Prefer Newspaper Advertising
- 52% of consumers say newspapers are where they go to check out advertisements; that is 5% more than any other medium!
- 87% of newspaper readers look at inserts
Sources: NAA 2009 Planbook, NNA & RJI 2008 Community Newspaper Research, and MORI – “How America Shops & Spends, 2005